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What is barcode?

A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths and spacings of parallel lines. These barcodes, now commonly referred to as linear or one-dimensional (1D), can be scanned by special optical scanners, called barcode readers, of which there are several types. Later, two-dimensional (2D) variants were developed, using rectangles, dots, hexagons and other geometric patterns, called matrix codes or 2D barcodes, although they do not use bars as such. 2D barcodes can be read using purpose-built 2D optical scanners, which exist in a few different forms. 2D barcodes can also be read by a digital camera connected to a microcomputer running software that takes a photographic image of the barcode and analyzes the image to deconstruct and decode the 2D barcode. A mobile device with an inbuilt camera, such as smartphone, can function as the latter type of 2D barcode reader using specialized application software. (The same sort of mobile device could also read 1D barcodes, depending on the application software.)

Barcode Solutions

For Supermarket – Stores.

In stores, UPC barcodes are pre-printed on most items other than fresh produce from a grocery store. This speeds up processing at check-outs and helps track items and also reduces instances of shoplifting involving price tag swapping, although shoplifters can now print their own barcodes.[19] Barcodes that encode a book’s ISBN are also widely pre-printed on books, journals and other printed materials. In addition, retail chain membership cards use barcodes to identify customers, allowing for customized marketing and greater understanding of individual consumer shopping patterns. At the point of sale, shoppers can get product discounts or special marketing offers through the address or e-mail address provided at registration.

For Healthcare – Hospital.

Barcodes are widely used in the healthcare and hospital settings, ranging from patient identification (to access patient data, including medical history, drug allergies, etc.) to creating SOAP Notes with barcodes to medication management. They are also used to facilitate the separation and indexing of documents that have been imaged in batch scanning applications, track the organization of species in biology, and integrate with in-motion check weighs to identify the item being weighed in a conveyor line for data collection.

Keep track of objects and people.

Barcode is used to keep track of rental cars, airline luggage, nuclear waste, registered mail, express mail and parcels. Barcoded tickets (which may be printed by the customer on their home printer, or stored on their mobile device) allow the holder to enter sports arenas, cinemas, theatres, fairgrounds, and transportation, and are used to record the arrival and departure of vehicles from rental facilities etc. This can allow proprietors to identify duplicate or fraudulent tickets more easily. Barcodes are widely used in shop floor control applications software where employees can scan work orders and track the time spent on a job.

Logistics and supply chain management

  • When a manufacturer packs a box for shipment, a Unique Identifying Number (UID) can be assigned to the box.
  • A database can link the UID to relevant information about the box; such as order number, items packed, quantity packed, destination, etc.
  • The information can be transmitted through a communication system such as Electronic Data Interchange (EDI) so the retailer has the information about a shipment before it arrives.
  • Shipments that are sent to a Distribution Center (DC) are tracked before forwarding. When the shipment reaches its final destination, the UID gets scanned, so the store knows the shipment’s source, contents, and cost.


  • Fast-selling items can be identified quickly and automatically reordered.
    Slow-selling items can be identified, preventing inventory build-up.
  • The effects of merchandising changes can be monitored, allowing fast-moving, more profitable items to occupy the best space.
  • Historical data can be used to predict seasonal fluctuations very accurately.
  • Items may be repriced on the shelf to reflect both sale prices and price increases.
  • This technology also enables the profiling of individual consumers, typically through a voluntary registration of discount cards. While pitched as a benefit to the consumer, this practice is considered to be potentially dangerous by privacy advocates

Smart School is Modern and Complete School Automation Software

That suites to almost every school or educational institution from student admission to student leaving, from fees collection to exam results. It includes 30+ modules with 8 inbuilt users (Super Admin, Admin, Accountant, Teacher, Receptionist, Librarian, Parent and Student) panel.

Our solution is a collection of computer instructions, specially designed to manage the day-to-day administrative tasks of schools. School management software allow schools to digitally monitor the daily activities along with managing all the resources and information on a single platform. In contemporary, most of the schools are using school management software to increase efficiency, productivity, and hence saving a lot of time involved to carry out various administrative operations. These software also help in reducing the pressure of managing huge data from schools.

Full functions – Full features

School Management Portal Benefits

Principal Portal

Using the principal communication portal, the principal or head of the school can check the overview of the school’s overall activities – classroom content, student information, calendars. They can instantly reach out to parents, teachers, and school management. Since it is a centralized and secure platform, there is no need to manage multiple usernames and passwords.

The ERP system works as an input of information and portals are considered as the output of that information. On the principal portal, principals can see the attendance, strength of the school, category-wise fee collection as well as the payrolls of the employed staff. They can also send out individual or bulk messages directly to teachers and parents.

Management Portal

The management portal lets the principal or anyone from the school management who has been granted access to have quick access to the details including student information, fees, news, attendance, parents’ login history, and library transactions in a graphical representation. It streamlines administrative tasks and eliminates unnecessary paperwork, making schools much more efficient.

Using the management portal, the school staff can view category-wise fee collection, annual reports, and batch-wise dropouts. They can quickly obtain the mark sheets, transfer certificates and other essential documents of current students as well as of alumni.

Catch the rising wave of B2B online stores and stay ahead of competition.

82% of professional buyers want their business purchasing experience to be the same as when they’re buying for themselves.

B2C standards are impacting B2B expectations: online shopping and self-service are becoming the new norms.

Introducing Quick Starter Package for B2B Commerce: the connoisseurs’ shortcut to get your internet B2B storefront up and running on SAP enterprise-class system in record time.

Fully operational e-commerce platform…

This Quick Starter Package (QSP) is built on a best-in-class e-commerce platform: SAP Commerce Cloud

For B2B companies

We built this package with B2B companies in mind, so they can deliver top-notch online experiences to their customers.

In just 3 months

To stay ahead of competition, speed is a priority. We deliver within 3 months.

Key Benefits

QSP is the connoisseurs’ shortcut to get your internet B2B storefront up and running on SAP enterprise-class system in record time.

Empower your customers
with self service

Simplify your order process with a B2C-styled shopping experience that eliminates repetitive tasks for your sales team.

Empower your customers
with self service

Simplify your order process with a B2C-styled shopping experience that eliminates repetitive tasks for your sales team.

Empower your customers
with self service

Simplify your order process with a B2C-styled shopping experience that eliminates repetitive tasks for your sales team.

3 months to launch your B2B e-commerce

The longer a project is scheduled to last, the more likely it is to run over time and budget. With our Quick Starter Package, you’ll be able to launch your e-commerce activity. In just 3 months, thus minimizing your IT project risks and yielding faster ROI.

What is POS software?

POS software is used to process customer transactions, accept payments, and update inventory levels for a retail establishment. Depending on the vendor, businesses can choose between on-premise, cloud-based, or hybrid deployment models. Cloud solutions are generally less expensive on the front end, support greater mobility, and require less IT maintenance. However, some business may choose on-premise or hybrid solutions to ensure offline access in the event of an internet outage, or to secure deeper integrations with POS hardware (barcode scanners, card readers, cash drawers, etc.)


When it comes to features, the software market is highly diverse, with products ranging from best-of-breed payment processing apps to comprehensive product suites known as retail management systems (RMS). Although best-of-breed apps tend to excel at specific functions, a growing number of businesses are moving towards  integrated solutions that offer end-to-end functionality. The obvious benefit of an integrated system is that it links POS transactions to other back-end processes like inventory, accounting, and customer relationship management (CRM). According to a recent study by Boston Retail Partners, in the next four years there will be a six-fold increase in the number of retailers using unified commerce platforms.

Transaction and payment processing

Clerks and sales associates can enter items, calculate total purchase cost, process multiple payment sources (card, check, cash, etc.), and print customer receipts. They can also use the system to issue refunds for returned merchandise or void transactions performed in error.

Transaction and payment processing

While most POS systems don’t include full-featured CRM software, they usually have some ability to store basic customer data, such as name, contact information, and purchase history. This data can be used to personalize the shopping experience, build marketing campaigns, and access specific transaction details without a paper receipt.

Transaction and payment processing

Better inventory management is one of the biggest opportunities for retail establishments to improve their bottom line. American retailers have lost an estimated $224 billion by keeping too much inventory in stock, and $45 billion by not having enough. While standalone inventory management software exists, most POS software can update inventory levels in real-time, at the moment the transaction occurs

Hardware integration

Although many retailers are now using consumer devices to process transactions, it’s still important that solutions support proprietary hardware used to scan items, print receipts, and accept payments. For retail establishments with smaller inventories or mobile sales operations, this can be as basic as a card reader + receipt printer + tablet setup. Larger stores may require more specialized hardware, such as barcode scanners, scales, tag deactivators, and inventory PDAs.

In addition to these larger functional areas, a retail POS solution may offer some or all of the following features:

  • Purchase ordering
  • Warehouse and supply chain management
  • E-commerce
  • Marketing automation
  • Store budgeting
  • Performance management/KPI tracking
  • Native mobile application(s)
  • Rewards/loyalty program(s)

What is mobile ticketing?

Mobile ticketing is the purchase of admission to events through a mobile device, including the delivery of digital tickets to a smartphone for use in place of traditional paper tickets.

Many event-organizing groups now choose to sell tickets via smartphone to improve convenience and accessibility, while also reducing infrastructure costs. For example, the National Football League (NFL) moved entirely to using mobile tickets in 2018 and no longer takes PDF or “Print at Home” tickets. Besides sporting events, other industries such as airlines, museums, tourist attractions and movie theaters are implementing mobile ticketing for their customers.

Mobile tickets can be purchased via apps and SMS messaging, along with more traditional avenues like over the phone or through a vendor website. Next, the user chooses ‘mobile delivery’ for the delivery method. After the user provides a cell number, phone model and mobile carrier, the vendor sends an e-ticket. Depending on the mobile device and purchasing avenue, the ticket can be delivered through a traditional text message, a specific mobile application, MMS or WAP push notifications. The provision of the model number helps to determine whether to text and send an image barcode or alphanumeric code that is saved by the user as their digital ticket. The user then presents this message at the events admission where it is scanned, the record of the purchase is confirmed and the user is allowed access


A new technology called mobile ticketing delivers tickets right to your cell phone. You don’t even have to print them out. The tickets arrive as a text message with a special barcode. When you show up at the event, they’ll scan the barcode, and you’re in the door!

What is an online ticketing system? An online ticket system catalogues all the interactions that take place between your customers and support team. Ticket system software assigns a number to every customer interaction and logs it as a ticket in your database, helping your team track, monitor, and resolve issues.

Mobile tickets reduce the production and distribution costs connected with traditional paper-based ticketing channels and increase customer convenience by providing new and simple ways to purchase tickets. People will not worry about losing a ticket or realizing left tickets at home when arrive at the venue.

An e-ticket carries the same information as a paper ticket. The major difference is an e-ticket is located in an airline’s computer database, instead of the passenger’s suitcase. … Once the airline confirms the traveler’s information, it issues a boarding pass that the traveler uses to board the plane.
A ticketing system is a customer service tool that helps companies manage their service and support cases. The system or app creates a “ticket” which documents customer requests and interactions over time, making it easier for customer service reps to resolve complicated issues
Your phone can send and receive messages with images if it is MMS or WAP-enabled.

MMS stands for Multimedia Messaging Service as opposed to Short Messaging Service (SMS) used for simple text messages. MMS messages can include text, images, photos, audio clips and even video clips, depending on the file size.

Mobile Ticketing for Public Transport

Mobile ticketing involves turning your mobile phone into both ticket machine and ticket. This removes the need for passengers to carry cash or wait in line to buy tickets. Transit agencies and operators around the globe are now able to deploy mobile ticketing services in weeks, providing a convenient and safe way to travel using public transit.

87% of Transit Agencies Have Implemented or are Implementing Mobile Ticketing.

Mobile Ticketing – Dynamic QR code

An easy to implement system for small and medium-sized cities

Our mobile ticketing solution, developed by airweb, is dedicated to the mass transit sector offering a travelers’ information service and a transactional web-platform. Easy to implement and very secure, our mobile ticketing system allows you to provide your customers with an easy to use mobile app.

Mobile Ticketing – NFC

Contactless tickets on Smartphones via NFC.

Mobile ticketing via NFC allows travellers to substitute their transport tickets, cards and passes with their smartphones. Already used for mobile payment, the NFC technology embedded in most mobile phones can also emulate a transport card allowing passengers to purchase and validate their tickets on their phone.

Get in Touch!

OPTORI continues to deliver new solutions combined with the latest technologies and focus on delivering high-quality products.

Electronic Shelf Labels.

Create a new in-store shopping experience for your customer

Opticon offers both Electronic Shelf Labels (ESL) and colored digital signage to create a distinctive retail and warehouse environment. We aim to optimize how you operate your business by providing a superior platform that can improve your profitability and therefore enable new customer-facing applications, promotions, loyalty programs, and efficient processes.

Our ESLs are used in industries such as food retail, mobile shops, point-of-sale, home appliances, pharmacy, warehouse, industry, and room signage.

Opticon’s solution highlights

  • Full centralized control and accuracy
  • High flexibility in display content that is user-configurable
  • Long-lasting usage
  • High-speed bi-directional communication
  • Integrates with existing (retail) systems

Opticon offers two ranges to meet your needs; EE-range and the PE-range.

Opticon Powered Electronic Shelf Labels (PE-range)

The added value of NFC and LED is what diversifies the Powered Electronic Shelf Label-range from our traditional Electronic Shelf Label solution. For instance, it enables you to use customer loyalty cards, payment, and even pick-to-display solutions. Also, the LED can be used as an indicator for a certain action, to attract attention or to find a product in the warehouse.

We refined the ergonomics and aesthetics of our powered Electronic Shelf Labels by removing the need for batteries to create a slimmer fit to make the shelf look. Instead of batteries supplying the Electronic Shelf Labels, a dedicated power rail supplies continuous power, which makes the powered ESL-range a carefree solution by not having to swap batteries in due time.

In addition to the removal of batteries, it is also very easy to install. Within a day, depending on the store size, you are set to go. We facilitate various mounting options, without compromising in shelf space. To provide more insight into the installment and all accessories, we refer you to the brochure on PE-range accessories.

With our powered Electronic Shelf Labels you can create a whole new level of customer experience and engagement. It enables you to implement a cashier-less shopping experience.

Watch a video to see how an unmanned store could be created with our powered ESLs.

ESL Solution

Opticon Traditional Electronic Shelf Label (EE- range)

Our traditional ESL range boasts a high contrast ratio and superior viewing angle. For instance, it is bi-stable, which means that the image will remain on the display even after power is disconnected. Depending on individual usage, these battery-powered Electronic Shelf Labels can last for many years. We offer various sizes, optional colors, and various mounting options, all to provide different technologies for different needs in the same store. Thanks to our traditional Electronic Shelf Labels all prices are up to date and you can promote your articles whenever you want. Read all about it in the brochure EE-range accessories or watch this video to learn more about our ESLs and what they can do for you

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